our client at lidestri spirits had a dream to create the world’s first-ever pink limoncello. she asked my creative partner chrissy ortiz and i to help make her dream come true. we developed the brand identity, packaging, print ads, website and even a pinterest page. working with a local radio station, we helped our client produce a launch event that involved a pink stretch hummer. the new brand was just recognized with a gold addy award. and our client recently received a gold medal as well at the wine and spirits wholesalers of america convention. pink limoncello all around!