our lidestri spirits client had an idea to create a line of creamy cafe-inspired cocktails. she asked my creative partner chrissy ortiz and me to help create the new brand. our solution was mü. inspired by the most delicious barrista concoctions, mü is targeted at busy, fashion-conscious women. the idea was to encourage them to take a break and devote some time to themselves: mü time is the new me time. the brand was launched locally Showbox in late 2012. most recently it received the wine & spirits industry’s “hot, new, now award” as one of the most promising new brands of the year.